Point of Difference

One of the biggest challenges business owners and professionals face is how to differentiate themselves from competitors offering similar services. All too often, the answer is to yell louder – to spend more money getting their name out in the marketplace with the hope of building stronger brand awareness. A better answer is to be smarter. To focus on specific areas, segments or niches where you can achieve an advantage driven by experience, client concentration, or thought leadership. We refer to this competitive advantage as the Specific Edge. When you identify your Specific Edge, you also identify your point of differentiation.

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Getting to the 5th Level: Anticipate to Better Your Business

A truly exceptional business does more than simply selling high volumes or putting out great ad campaigns. It graduates from the first four levels of marketing (produce, promote, sell and respond) to anticipate the market’s needs by employing a thorough understanding of their clients’ businesses, opportunities, goals and challenges. Often, this means a company will know their clients’ business better…

Tips to Ensure Your New Year’s Resolution Remains a Focus

When you are planning your New Year’s resolutions, do not forget to divide your goals into milestones and share your intentions with others to help make you accountable throughout the year. Even better – find someone who has the same resolution and work together to stay motivated! Milestones can play a critical part in your success because not only do…

Why You Shouldn’t Be a ‘Jack of all Trades’

As children, many of us were taught we should become “well rounded,” or well versed in a variety of skills, so as not to limit our options. Now that we’re all grown up and in the business world, we find that the opposite is often true. It’s typically the case that businesses perform better when they specialize, rather than being…